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    INDUSTRY TERMINOLOGY

    Exhibition Industry Glossary of Terms

    To help you understand the jargon of the exhibition indusrty, EXSA has compiled a glossary of exhibition industry terms.

    To download the glossary click here!

     

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    A/V Audio/visual support such as television monitors, VCRs, or taped music.

    A/V Contractor A supplier of audio/visual equipment and services.

    Advance Order An order for services sent to the service contractor prior to the installation date. Compare with Floor Order.

    Advance Rates Fees associated with advance orders, which typically include discounts when paid in advance.

    Advance Receiving Location set by show management to receive freight before the start of show. Freight is stored at this location and then shipped to the show at the appropriate time.

    Agent A bona fide representative with proper credentials from the party represented.

    Air Freight Goods shipped via airplane.

    Aisle A walkway intended for audience movement through an exposition or exhibit.

    Aisle Carpet Carpeting installed in trade show aisles.

    Aisle Signs Signs, usually suspended, identifying exposition aisles by number or letter.

    Assembly The process of erecting an exhibit from its components. Also called Installation, Set Up.

    At-site See On-site.

    Attendees Those persons who visit an event that are not exhibiting or connected with the event itself.

     

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    About EXSA

    EXSA enables connections through the networking and communication of our Forums and via our website (www.exsa.co.za).

    Besides providing EXSA’s directory of members, an exhibitions calendar and news feed, the EXSA website also offers a wealth of knowledge and industry guidelines available to its members.

     

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