Overview and Benefits


EXSA aim’s to protect and promote the interests of its members, exhibitors and the general public

Strive to increase the significance of Exhibitions within the marketing mix to demonstrate the power of one-on -one marketing.

Promote and grow the Southern African Exhibition Industry

The EXSA office distributes relevant and interesting press releases to industry-related publications. This has resulted in excellent coverage in print media. EXSA is featured in every edition of the Conference, Exhibition and Event Guide and EXSA members receive free copies of this publication.

EXSA is actively involved in promoting the exhibition industry to SA Trade & Industry, SA Tourism and Government.



EXSA Academy

The EXSA Academy has been established to develop skills at all levels within the exhibition and events industry; to help the industry comply with health and safety legislation and at the same time improve your company’s and your own performance and productivity. This is fast and economical exhibition qualifications based on you and your staff’s existing skills.

Some of the cost of training, coaching and qualifications offered by the EXSA Academy can be recovered from skills levies paid, plus the BBBEE points gained from up-skilling your staff will also improve your chance of working with the public sector. The EXSA Academy will help put your Workplace Skills Plan together. And we have BEE experts on hand to help you plan your company’s training needs to set all this in place.

Visit the EXSA Academy website for more information. www.exsaacademy.co.za


Show and Stand Judging

EXSA's Annual Awards recognise member companies for the excellent shows and stands they produce throughout the year. The judging aims to encourage healthy competition and professional standards.



EXSA is committed to the success of its Awards programme and wishes members every success in the competition.

Getting an industry award shows your future customers that your business can be trusted, you provide excellent customer service, products and high quality business. Awards created for specialised areas of business may also bring in more customers. The EXSA awards not only show that you have been credited as the best for a specific aspect of the industry such as stand design or best exhibition, but could also be the reason that your business stands out. As a result customers could choose you when they previously didn’t know that you provided the particular service or even existed.



- Recognition of excellence for EXSA members in their various fields of expertise

- Generating an awareness of the importance of service to the exhibition industry

- Showcasing our world class standards and services and marketing this to potential exhibitors and visitors

- Demonstrating the impact and the power of the exhibition medium to foster growth

- Striving for continued quality in an environment of excitement and creativity

-Encouraging collaboration between members to contribute to the continued success of our industry


The EXSA Awards should not be confused with the awards which organisers give to exhibitors at their exhibitions. The EXSA Awards is for Venues, Organisers and Suppliers members and not the exhibitor.

To find out more about the judging procedure, or to submit a stand or show for judging email info@exsa.co.za. The awards evening takes place at the end of each year.



In 2012,(EXSA) launched Green Award categories for its annual EXSA Awards, with the support of the Event Greening Forum, celebrating the exhibitions and stands that have gone the extra mile and incorporated greening.



EXSA has the most current and validated research into the exhibition industry that was commissioned to Grant Thornton.

These facts and figures demonstrate the worth of the exhibition sector as part of business tourism and aid all within the exhibition industry to market themselves more effectively. The goal of this research was to gain an understanding of the size and impact of the exhibition industry on the South African economy and on the tourism industry as a whole.



EXSA continues to develop and maintain strategic relationships with associations, including South African Tourism, SAACI, Department of Trade and Industry, Johannesburg Chamber of Commerce and Indsutry, Durban Chamber of Commerce and Industry, Sandton Tourism Association, Event Greening Forum and SACIA.


EXSA has also formed strategic relationships with the Global Venue Forum, Dubai show and is part of the local organising committee for the UFI Congress taking place in 2017.



Regional Forums are active in the Western Cape and KwaZulu-Natal.

The aim of regional representation is to grow membership outside of Gauteng and to provide members in those regions with access to EXSA's resources. These regional forums have been a success as EXSA has seen great interest and involvement from these areas.



EXSA's role as a mediator assists members to resolve disputes effectively. This encourages greater harmony and has had a positive impact on the industry.



Networking meetings are held at intervals throughout the year to discuss industry issues and EXSA initiatives. These are also opportunities for members to network with other members and keep abreast of industry developments.